Published On: Wed, Aug 12th, 2015

Google Will No Longer Build Driverless Cars

Google Driverless CarsIn 1998 it wasn’t such a stretch for Google to position itself as an anti-corporate entity ready to shake up the technology world. The company did just that, of course, to the point where its very name became synonymous with Web search. Seventeen years and tens of billions of dollars later Google has morphed into a massive global entity juggling its cash-cow search-and-advertising efforts with world-changing “moonshots” to deliver driverless cars and drone-based delivery services.

No more. Larry Page announced on Monday that he and co-founder Sergey Brin have reorganized Google into a new collective of companies called Alphabet. Essentially Page and Brin have put Google on a diet, trimming out some of the more fanciful endeavors they added over the years so each of these projects can develop independently of the larger Google brand.

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Scientific American Content: Global

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